Senior Web Developer · 11+ Years
Building digital experiences that convert.
Specialist in e-commerce platforms, custom PrestaShop modules, PWA development and digital marketing automation. Turning complex business needs into elegant technical solutions.
Hi, I'm Michele — a versatile web developer with over 11 years in e-commerce. I build digital platforms and custom systems for medium and large businesses, working across the full stack: from UI/UX analysis to technical architecture.
Specialised in custom module development for PrestaShop, I create solutions that extend native functionality and improve the user experience for both admins and customers.
In recent years I've expanded into digital marketing, managing Google Ads and Meta Ads campaigns to bridge the gap between development and business growth.
Leading web development for medium and large enterprise clients. Full e-commerce lifecycle management from strategic analysis to deployment. Architecting custom PrestaShop modules with advanced CRM/ERP integrations.
Managing the full IT department for brands X-Bio and SleepHome (bedding sector), overseeing national and international e-commerce ecosystems. Built a custom PWA for the Milan Trade Fair: real-time visitor registration, QR code tracking and post-event automation.
Building bespoke e-commerce and business platforms for diverse industry clients. Full-stack development with advanced ERP integrations and data automation (APIs + CSV sync).
Developing e-commerce and business platforms for medium-large companies. Scalable architectures with automatic product sync via CSV or API integrations.
First professional role — contributing to e-commerce platform development and maintenance for medium and large enterprises. Backend configuration, optimisation, client communication.
Interactive PWA for real-time visitor access management, QR code registration, data collection and post-event automation for Gruppo Buoninfante.
Custom web app for showrooms: visitor registration via QR code, real-time tracking and historical log of viewed products.
Multi-brand e-commerce ecosystem across IT and US markets — full IT management, security, performance optimisation and cross-department coordination.
Bespoke PrestaShop modules for enterprise clients: advanced CRM/ERP integrations, CSV automation pipelines, custom checkout flows and conversion-optimised layouts.